Managing The Work/Life Balance with Abbey Cooke from She Means Business Events

‘GOOD stories get read, then get archived or used once, but more than likely they often get forgotten about…GREAT stories last a lifetime- any story, even an event, no matter how big or small should always take your guests on a journey’.

  1. What made you decide to start your own business?

I studied a Bachelor of Business majoring in Marketing and Human Resources at University for 4 years, and studied an Executive Certificate in Event Management.

I then established myself in the financial industry in a global role for 6 years, which is where I realised my passion and enthusiasm for event management.  I have managed complex logistical events spanning both the international and domestic market, across a variety of industries, which have showcased my superior event management skills and professional execution of events.

She Means Business Events (SMBE ~ officially launching in May 2017) was born from my desire to spend more time in South Australia, and my passion and love of bringing people together in the one space and creating memories!

 I have a keen eye for detail, complemented with perfectionism, which ensures a uniquely created SMBE event.  SMBE adds a modern and trendy spin on events for both our corporate and private clients which are flawlessly executed.

abbey
Abbey Cooke, Owner/Director ~ She Means Business Events

2. What/Who inspires you in life and work?

I have to admit I find it very hard to answer this question.  Inspiration is stimulation for the human mind to learn, create, achieve, and to give. I believe that all great accomplishments are a result of motivation, encouragement and are spawned by inspiration.

So, what inspires me to be successful, and why am I inspired? For some time, I’ve been following inspiring leaders, entrepreneurs, and business movers-and-shakers, and I’m still awed and amazed at how much there is out in the world to be inspired by! I’m happy to say that I am now constantly inspired by men and women who are 100 steps ahead of me, doing what I long to, in the way I long to do it, with authenticity, clarity, grace and power.

I am fortunate enough that I have been inspired and mentored by some wonderful people both domestically and internationally, the most influential and inspiring motto coming from my Adelaide based mentor which SMBE currently lives by…

Bite off more than you can chew, and then chew like buggery!”

3. How do you find the work/life balance and your Top 3 tips for balancing life and work?

If you’ve been sitting at your desk reading about SMBE, daydreaming about the glamorous life of owning your own events company, it’s time to wake up! Starting up any business can be brutal in this socioeconomic climate and to be successful you have to face reality – hard work, long days (and nights), and a whole lot of coffee and networking!

It’s not all doom and gloom though, once you’ve taken the leap and decided to start! Here are a few of my tips for managing and maintaining a healthy work/life balance.

  • Step away from the email

At some point, almost everyone becomes addicted! For me, it started when I starting working for a global company. I wanted to be available 24/7 to my team who were located in multiple locations around the world.  My ‘new email’ alert would constantly sound throughout the day/night and my Inbox began to control my life. It wasn’t until a good friend of mine would confiscate my phone during our catch ups, that I truly realised that I was in fact an addict, and how much I was missing out on around me,

Would you believe that scientists have actually established a clear link between spending time on email and stress?  In other words, the more frequently we check our email, the more frazzled we feel!

  •  Just say ‘NO’!

In today’s fast-paced and caffeine-driven world, it seems like the need to say no is absent in most people. You can’t say no because you feel guilty, or people will judge you.

I understand your situation completely. Confession time? I used to say yes, all the time too because the thought of saying no literally crippled me.

Now, though, I regret the times when I failed to say no! Let’s face it saying yes to everyone is stressful, and it’s definitely not good for your mental, physical and spiritual health!

  •  Work smarter, not harder

There is a body of opinion that you should work more and sleep less. It often takes Margaret Thatcher as a role model: she only needed four hours sleep and look what she did to the country! These days they call it sleep hacking- training your mind and body to need less sleep. But that trend is all wrong!

Essentially, working smart means figuring out what your strengths are and building a network around you to build upon those, in order to reach goals in the quickest and most efficient way possible.

The more self-awareness you gain about your work strengths the more you find ways to work smarter, not harder and finally achieve the work /life balance you desire.

She Means Business Events