A Night of Pampering at Fresh Hair & Body

I was recently invited to Fresh Hair & Body on The  Parade for a fabulous night of pampering. They were celebrating the launch of their fourth Adelaide salon, based in St Clair.

Fresh Hair & Body is owned by Leah Brunoli, who I had the pleasure of meeting on the evening, she is a true inspiration, starting her own business at the very young age of 19 years old, she has created a successful brand, where not only she gets to do what she loves, but she also provides other young women finding their way in the hair and beauty industry, the opportunity to live out their passion.

The four salons are located in Mawson Lakes, Norwood, North Adelaide and now St Clair. With so many services on offer, including cuts, colours, brow-dries, waxing, makeup and nails, all you need to do is book yourself in and let the team do the rest.  On the night of pampering that’s exactly what I did, we were treated to hair, makeup and nails. You’ll see below the amazing job they did. I loved how one of the girls did my hair, not only did it turn out beautifully, but she did it so quickly and she didn’t spray it with so much hair spray, so I didn’t leave with stiff, crunchy hair!

The girls were so lovely, I definitely recommend going in for your next pamper session, also if you’re looking for wedding or special occasion hair and makeup, why not try them!

Fresh Hair & Body

Adelaide Fashion Festival: Behind the Seams

 This year, as apart of the Adelaide Fashion Festival, I attended an event called Behind the Seams, which saw 8 industry professionals speak about their success in the fashion industry. I was so excited to attend this event, as it is something different compared to the many fashion shows that happen during the fashion festival. Not only is this kind of event inspiring and gets me motivated about starting something on my own, but it is also an amazing networking opportunity.

The speakers included Paul Vasileff (Paolo Sebastian Couture), Melanie Flintoft (Director, Australian Fashion Labels), Kelly Noble (Glam Digital Media Services), Anna Vlach (Fashion Editor, The Advertiser), Bec Cochrane (Media Makeup), Helen Jansson (Principal Lecturer, Tafe SA), Tania Debono (The Writing and The Cakeface) and Lacy Lasenzaniro (Belissimo Hair)

They were all so lovely and generous, sharing with us some of their tips to growing a business/brand. I noticed a few trends amongst the conversation, these included committing to social media and only posting images that fit with the image you want to create, engage with your followers, talk to people at events/meetings/on a plane as you never know who you’ll be speaking with, know whats happening in the world, watch the news, read the paper, and always try and turn negatives into positives.

 The speakers were asked questions about their beginnings in the fashion industry and starting businesses. The conversation seemed to center around the importance of social media and creating contacts. It was so interesting to hear about the humble beginnings of Australian Fashion Labels, it made me realise how a small idea can turn into something huge with the addition of hard work, commitment and passion.

I won’t go into detail about what was said by each speaker as I don’t think that would really help anyone, because we don’t want to go out an do exactly what someone else has done. But rather I would like to share my thoughts about how we can be inspired and get motivated by the world around us. What gets you excited? I get excited by hearing the success of others, and that just one simple idea can turn into a successful business, hence why I was so excited to attend this event. I also get excited by visually appealing things because they give me inspiration and surrounding myself with these things makes me want to create something….it’s interesting how different things inspire different people. Try and surround yourself with things that inspire you because if they are always around you’re bound to get motivated. I find scrolling down my instagram feed to be very inspiring as again, these are photos being taken by ‘normal’ people in their ‘normal’ environment, yet they look really cool. One of my guilty pleasures, but also another inspiring activity I like to do is watch reality tv shows, such as The Real Housewives, Keeping up with the Kardashians and Made in Chelsea. I don’t watch these shows only because of the drama but also because the women in these shows are usually successful entrepreneurs, who for the most part present themselves well, and work hard to create a successful brand. Yes they have the advantage of being on TV, but they still have to commit to creating an image for themselves, which is ultimately their business and source of income.

I hope my thoughts have gotten you thinking about getting inspired and motivated. Let me know what inspires you in your life??

Sarah Abbott: Sassafras Public Relations

What is your current position/job description?

Director at Sassafras Public Relations

 How did you get to the position you are in now?

I completed  a bachelor in Communications Studies and studied public relations at Tafe. I worked as an Account Director at Michels Warren and I was the Global PR Manager at Imagination Entertainment. I now run my own freelance PR Consultancy called; Sassafras PR.

 What are the opportunities that have opened up for you within this position?

 Opportunities are endless!  The chance to meet people running exciting businesses and launching sensational products is an adrenalin rush for me and then showcasing these brands to the world is my passion. Working with media is energising and exciting and there is never a dull moment!

 What advice do you have or can you give to young people who want to get into a position similar to yours?

Just simply; do as much work experience as you can!

The Strand Experience: A hair lounge in Hyde Park

Adelaide’s hottest new salon launched in style.  Invited guests were pampered with hair treatments, celebrity style blow outs, delicious bites from King William Road cafes and French champagne. The red carpet was rolled out and as we walked in we felt like true celebrities….

I attended the launch along with my sister, Susan (from Fashion Adventurer) and Emily (from Adelaide Style File). We each had a hair stylist and were given the option of choosing from a range of celebrity hair styles. I went for the ‘Bingle Beach Waves’ (inspired by Lara Bingle).

My hair was washed (including a hair treatment and an amazing head massage), blow dried, and then styled using a hair straightner. My stylist for the day was the owner of The Strand; Heidi Jehle.

I was so happy with how Heidi went through each of the steps with me and even went the extra mile of showing me how to get the perfect relaxed waves!

Once my hair was done, I went and had a look at how the other girls were going. How beautiful do the curls look in their hair (as seen below)!

So, here is my before and after look. I have always loved the look of relaxed waves on short hair but I could never get it right myself, and therefore just thought it didn’t look good, but now I am inspired to try this look again!

We had such a fun, girly day out. The Strand really went above and beyond to make sure we were looked after, it was such a nice feeling that we could relax while being pampered. We all agreed that we would definitely go back for the Strand experience. 

Below is a photo of myself with Heidi. As I was getting my hair done I asked her about her life as a hair dresser and this new venture, here’s what she shared with me:

“I have a passion for hair dressing! I started my first salon, La Tease in Blakes Crossing 2 years ago and I managed a salon for 5 years previously. It is stressful but exciting to buy my own salon, since I was little I wanted to own a shop and I wanted to be a hairdresser.

I don’t have any hairdressers in my family but my mum is a make up artist, and both mum and grandma have natural talent for doing hair but did not pursue it as a career.

I wanted to open a salon that has a different concept, which provides a service where every customer who comes in will feel like they are getting the celebrity treatment.

At the moment at the Strand we have 2 hair stylists and a concierge, the concierge is in place to provide customers with whatever they require as they are getting their hair done.

My hopes with the Strand are to create a movement in Adelaide with hairdressing, as well as set up more Strands around Adelaide.

Career highlights so far include opening 2 salons, styling Lisa Emmanuel’s hair and styling for the advertiser.

For those wanting to get into the Hairdressing industry, I will say that it is not easy, there are more downs than ups, but if it’s your passion, follow it!”

Thankyou so much to The Strand for pampering us, if you want to be pampered by The Strand, check them out!

http://www.thestrandexperience.com.au/

Sarah-Jane Hook: The life of a Marketing Manager

What is your role?

I am the Marketing Manager for The Myer Centre AdelaideI provide an integrated and strategic approach to the Myer Centre’s marketing to drive customer traffic and sales for the retailers within the shopping centre.  This includes being responsible for all customer facing communication channels in the local market and rolling out targeted promotions to drive sales for key categories. Eg, fashion.

What would your average working day look like?

7am, alarm goes off, hit snooze. Sometime between 7am – 8.30am work out what to wear with the added challenge these days of a) styling a fashionable outfit and b) what will work cycling to work without requiring a drastic wardrobe change. 8.30am cycle to work and park bicycle in the Myer Centre’s Pedal, Prep and Go storage room. 9am, coffee time! I always start my day with a quality coffee.  9.30am, attend to emails, review overnight communications on the centre’s social channels and review the day’s schedule.10am management team meeting communicating workflow of other departments amongst team heads. 10.30am on site meeting with event suppliers – stylist, audio visual technician and equipment hire specialist to discuss logistical requirements for upcoming fashion parade.  12pm work in progress meeting with Visual Merchandiser/Social Media coordinator, going over strategy for digital content creation and briefing in centre presentation projects. 1pm (if schedule permits) head to the gym for a quick lunchtime workout. 2pm conference call with creative agencies (media buyer, advertising agency, PR agency) directing a briefing on upcoming targeted promotions. 2.30pm following up on conference call with submission of briefing documents with action deadlines and budget allocations. 3pm catch up on emails and reading of industry trends / case studies / news. 3.30pm analyse results from previous targeted promotion / last month / last period and prepare post campaign debrief reports and presentations. 5pm prepare briefing memo and distribute to centre retailers on an upcoming promotional opportunity relevant to their business.  6pm head off to the Nike Run Club before cycling home or cycle home and head to a Bikram Yoga class to switch off and sweat out the day. Once home find something to eat. 10pm check activity on the centre’s social channels before catching up on reading and heading to bed.

How did you get to your position of being a Marketing Manager?

I started my career working in real estate in a marketing support function. I realized it was the marketing aspect of the industry that really interested me and began to research how to progress with a career in Marketing. I completed a Bachelor of Management (Marketing) while working part time in the real estate industry continuously.  This was invaluable as by the time I graduated from my degree I had six years marketing experience behind me.  I then moved on to a marketing assistant role on a large residential land release.  An opportunity came up with a maternity leave contract as Marketing Manager at Harbour Town (a brand direct outlet shopping centre) and this was my stepping stone into the retail / shopping centre industry. I have since honed my experiences within the industry with marketing roles for Westfield and now in my current role as Marketing Manager for the Myer Centre Adelaide.

Have you always wanted to work in the Marketing area?

Yes, consumer behaviour theories fascinate me as well as blending a love of visual communication and creativity with numbers and statistics.  Marketing is a social science.

What do you love about your role? 

I love that no two days are the same.  The marketing of a physical location which is a busy, public place results in working amongst a dynamic environment with many, many stakeholders.

In your current role, what has been your biggest achievement?

 I’m pleased to have rolled out a rebranding project and multiple launch projects with the centre as well as receiving industry recognition awards for several tactical promotions.

Over your career, what has been your ‘love this’ moment? 

 I love that a career in retail marketing enables you to work in a sphere with very talented and creative people.  The styling advice and exposure to a myriad of fashion can be a girl’s dream!

Any advice for anyone aspiring to work in the Marketing / Fashion industry?

Never lose sight of return on investment and always focus on surprising and delighting the customer.