What made you decide that public relations (PR) was what you wanted to do as a career?
I graduated from Uni SA with a degree in marketing, and as I was looking at employment opportunities in the communications field I was encouraged to undertake work experience and internships first. I wanted to stand out from the rest of the graduates so I thought, why not go to New York and do an internship there! I was lucky enough to know someone who knew someone who secured an interview for me with a high end fashion label – Brian Reyes – in the PR, sales and marketing department, and I was lucky enough to land the job. After spending three months in New York during New York Fashion Week doing the internship, I learnt the key principals of fashion PR, sales and marketing, and it was then that I knew I was destined for a career in PR.
Who or what is your biggest inspiration?
Career wise, I look up to people like Kelly Cutrone and Roxy Jacenko – both of whom went out on their own and started their own PR agencies. They are now known for being the most successful women in PR in America and Australia, and represent a number of amazing clients. They are the go to women for PR.
What has been the biggest opportunity that has come your way because of your work?
The fact that I get to work with a range of different clients from different industries allows me to develop my networks, skills, contacts, relationships and experience. I have been able to travel interstate as well as internationally because of the clients I represent and this has opened a number of doors for me. But the biggest opportunity is that after five years of working successfully in PR in Adelaide, I was able to go out on my own and launch Girl About Town.
Where do you (want to) see your career in 5 years?
I would love to see Girl About Town being the go to lifestyle PR Agency in Adelaide.
What is your current position/job description?
Community Manager and Adelaide representative for Yelp.com.au – I am also known as the “Yelp Lady”
How did you get to the position you are in now?
It really came down to Luck and chance! So the story goes; A friend of mine in Brisbane met the National rep for Yelp, she had asked my friend if she knew anyone in Adelaide that would be able to be the Adelaide rep, my friend told her to get in contact with me because “I know a lot of people”.
So she got in contact with me, we met, she asked me who I would suggest for the position, I mentioned a few names, but by the end of our conversation she said that I should apply, she sent me the job description, I applied and got the job!
What are the opportunities that have opened up for you within this position?
Meeting amazing people – Adelaidians don’t talk themselves up, there are so many amzing people doing great things here and we should talk about it….through Yelp I get to do that! I get to connect with business owners, hear their inspirational stories and share them.
Networking – Because of my marketing background, I was going to lots of marketing networking events, but now through Yelp I have been able to mix with and get to know people from so many different industries
Where do you see yourself or what do you want to be doing in 5 years?
I want to be telling peoples stories, connecting business owners with the community and connecting various industries…..so much greatness can happen when people come together!
I would also like to be doing a business which involves event management/marketing and working with small business.
Further down the track, I would like to work more around Corporate Social Responsibility (CSR), which involves connecting small businesses with the community and not for profit sector strategically.
What advice do you have or can you give to young people who want to get into a position similar to yours?
Networking, Getting Experience, Volunteering.
Say yes to any opportunity that presents itself even if its unpaid.
Work/volunteer during your time at uni…build your resume early!!!!
Get experience doing different things, these days we need to be ‘slashies’ (having skills in various areas) it gives you a competitive edge when appoaching potential employers and/or adds to your skill set which will be beneficial for you in any venture.
Your best tip or trick to keep a job like yours?
Knowing people – building relationships, Your benefical to them and vice versa, Always remember you do business with people not with product!