Sarah Abbott: Sassafras Public Relations

What is your current position/job description?

Director at Sassafras Public Relations

 How did you get to the position you are in now?

I completed  a bachelor in Communications Studies and studied public relations at Tafe. I worked as an Account Director at Michels Warren and I was the Global PR Manager at Imagination Entertainment. I now run my own freelance PR Consultancy called; Sassafras PR.

 What are the opportunities that have opened up for you within this position?

 Opportunities are endless!  The chance to meet people running exciting businesses and launching sensational products is an adrenalin rush for me and then showcasing these brands to the world is my passion. Working with media is energising and exciting and there is never a dull moment!

 What advice do you have or can you give to young people who want to get into a position similar to yours?

Just simply; do as much work experience as you can!