Adelaide Fashion Festival 2015: What’s to come…

So it’s that time of year again….yes that’s right…the city is preparing for Adelaide Fashion Festival 2015.

Adelaide Fashion Festival is a celebration of Adelaide’s up-and-coming and established designers. Adelaide is bursting with creative talent and I personally love when creativity is celebrated. This year the festival will have a whole new look with most shows taking place on Hindmarsh Square, check out the program to see which shows you would like to attend.

Not only will there be runway shows but there are also a couple of speaking events; The Fashion Insiders Breakfast and the Connecting With China Workshop, this is such a great opportunity for those wanting to get into the fashion industry.

The festival will run over 4 days from the 22nd to the 25th of October. In anticipation of the festival, there have been a couple of events around town to get us all excited about what’s to come. Be Young PR and Little Lion Communications held a party at Pop Bar in the Adelaide Casino so we could hear from some of the designers about what they are looking forward to and One Rundle Trading Co. held a runway within their beautiful Dulwich store, to give us a taste of the fashions to come…here are some moments captured at these events….

Adelaide Fashion Festival 2015

Liza Emanuele SS15/16 ‘Blue Sky’ Launch

Liza Emanuele recently launched her SS15/16 collection ‘Blue Sky’ in-store along side her new ‘roomie’ Rosie of Regina sole Queen, hosted by Filip Odzak, it was a great night of fashion and industry appreciation.

Liza celebrated the launch of her new collection by inviting a panel of social media queens, including Kelly Noble of Glam Adelaide, Sonia of Sonia Styling and Jenni of Styling Curvy to talk all about the power of social media today and how it connects people with other people and products.

The Blue Sky collection features a range of styles, cuts, colours and patterns that would suit all body shapes and sizes as well as will get you excited for the warmer months. I highly recommend checking out Liza’s new collection!

 Liza Emanuele

Regina Sole Queen

Q&A with Rebecca Minervini: Of Dreamers and Dancers

 In celebration of the launch of new jewellery brand ‘Of Dreamers and Dancers’, I did a Q&A with designer,  Rebecca Minervini, touching on all things work, life and chasing dreams….

“Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you.” 
Rebecca Minervini
 

What made you decide to start your own business?

I have a background in graphic design, particularly branding. Whilst I love graphic design, to have my own brand and something I would have creative control over was an ultimate dream. It wasn’t a case of waking up one day and thinking, I’m going to build a brand. Whilst I actively had to pursue getting my designs created and sculpting the business, what it took to get to this point developed quite organically, tapping into my passions and design experience.

Who and what inspires you and your business and do you have a mentor?

I am inspired by strong women who have accomplished big dreams but still stay grounded. Samantha Wills and Lisa Messenger are two women I look up to who definitely fit this mould. I relate to their passion and creativity for what they do and their constant development of their businesses.

My business is a lifestyle brand and it’s message is inspired by the brand name. From the challenges I have been through, to turn my dreams into reality, I very much want to instill in my customer to be a dreamer and dancer too. Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you. What started as a whimsical name very quickly became the core of the brand’s identity.

My designs themselves are inspired by an affection for love, life and travel…the pieces are very much for the wanderlust spirited and will connect to a customer who shares these same ideals. She is the modern bohemian and the pieces I design for her reflect her wild hearted nature while also taking into account that she lives in a modern world and so the designs can be easily incorporated into her everyday style.

From a business perspective my mentor is 100% my Dad. He helped me to realise my dream could become a reality if I was prepared to work hard for it. He has been in business himself for over 30 years so teaches me everything I know from a business sense. I don’t have a mentor for the design aspect of the business. This is very much driven by me, my design experience and creativity. I live and breathe creativity! I like to push myself and I am always learning. Working out how to translate my graphic design expertise into jewellery manufacturing was definitely a huge learning curve but I enjoy it and it’s great to continually grow creatively.

 

How do you balance running you’re own business with everyday life?

It’s hard to switch off that’s for sure but I think because I love what I do so much it doesn’t seem like I need to find a balance. If I have to work after hours, I will. I do what it takes. Of course, I take time out for family and to have a social life, that’s important too, but living a dream is definitely not a 9-5 job and that’s just something you have to accept.

 

Where do you hope to see yourself and your business in 5 years?

Well it’s early days for me. I would love at this stage to just be able to do a second collection but I do have big dreams. In 5 years time I would like to have established myself as a known and respected luxury costume jewellery brand in Australia. I would love be a go-to brand with an established loyal customer base and be recognised for unique quality pieces that are affordable. I would also like to grow internationally and potentially branch out into other lifestyle areas. I may need a little more time for that but you never know! I love the idea of collaborative projects to branch into new areas too so I‘d like to explore this avenue more also.

 

What are your top tips for staying motivated?

The number one tip I can give for staying motivated is to be passionate about what you do. With passion nothing will be a chore and it will definitely keep you going even when times are tough. Beyond passion and on a more daily basis, I really love reading quotes to kick start my attitude if I am ever questioning  what I am doing or are finding it hard to find the get up and go, we all have our moments! I mainly find these quotes on Instagram (I love Instagram!) and I always post one every Monday to set a positive tone for the week. Reading biographies about entrepreneurs and the magazine the Renegade Collective really motivates me too. Finally, making sure you do have some occasional time for yourself does help in keeping you happy and motivated too, everyone needs moments to zone out every now and then.

 

Of Dreamers and Dancers

Tafe SA Fashion Graduates Parade

Hello everyone, Happy New Year! Sorry I have been MIA since mid December, my cat went missing so I was a little preoccupied. I am back now, and I wanted to share with you all my experience of Tafe SA’s Fashion Graduates Parade. It was a picturesque event held on Light Sqaure, which is located in the middle of Adelaide’s city. With a massive runway and packed rows, everyone was excited to see what the graduates had created.

The show featured collections by 22 design graduates, each collection was inspired by different things including the 1930’s, Greek Gods, architecture, and more. My favourite collections from the show were by Kelsey Sandercock, Zafiro Girado, Elise Musolino, Jessica Nicholls, Chloe Mansueto, and Natalie Ivanov.

Natalie Ivanov received two prizes on the evening, showing her potential as a successful designer. I also love that she is all about animal rights, she states “as a designer, I believe that animal cruelty is an extremely important issue, and strongly advocate educating people on where their products come from and how they are made.” It is refreshing to see that people who will be in the fashion industry are thinking in this way.

 Here are some of my favourite looks from the show.

This intricately braided skirt is a piece out of Natalie Ivanov’s collection, how amazing is it?!

I was so pleased to see the high level of talent that Adelaide has. Creativity is a skill and a talent and it is great that we have institutions that appreciate this talent and are able to help nurture those that wish to perfect their creative skills.

For more on fashion at Tafe SA click here

Photos by Susan Allin

Adelaide Fashion Festival: Finesse Lingerie Showcase

During the Adelaide Fashion Festival I was invited by Westfield to attend the Finesse Lingerie showcase. Finesse Models Australia is one of Adelaide’s top modelling agencies so I was looking forward to being impressed.

As we walked into the space it was like walking into a dream, fairy tale land, with angels playing harps and serene clouds floating in the air. The runway was light up with blue and red lights, and the catwalk was decked out with glitter, it was so beautiful. The lingirie showcased on the night was from much loved Westfield retailers including Bras’N’Things, Bonds and Honey Birdette. Drawing inspiration from Victoria Secret, the models flew down the runway wearing wings of all designs.

I love attending events that are different and you can see that so much thought and creativity went into it, Finesse and Westfield definitely went above and beyond to create a tasteful and beautiful show.

Adelaide Fashion Festival: Face Launch

Last week I was invited to attend the Adelaide Fashion Festival Face Launch presented by the City of Norwood Payneham & St Peters and The Parade Norword, held at Tandanya, The National Aboriginal Cultural Institute. The event stated of with a showing of beautiful designs by Eva Wanganeen, as seen below….

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Channel 7’s Amelia Mulcahy then welcomed guests and announced the highly anticipated face of this years fashion festival….Katarina Keeler

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Katarina Keeler, a 5’10 Indigenous Australian beauty from Ceduna, will represent this year’s Festival.

“As the new fresh-face on the Adelaide modelling scene, Katerina was a standout for us, and what better way for her to launch her career in the industry then using the Adelaide Fashion Festival as her big break,” says Adelaide Fashion Festival Coordinator Cristina Tridente.

Katarina never dreamt that a modelling career might become a possibility until she was scouted from the crowds at Westfield Marion shopping centre during the 2013 Finesse & IMG International Model Search by Finesse Models Australia Director, Brigette Mitchell.

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Currently completing her final year at university, the ambitious 20-year old remains passionate about her studies, but is delighted at the prospect of her modelling career and the opportunities this role with the Adelaide Fashion Festival will present.

 “Being chosen as the Face of the 2014 Adelaide Fashion Festival is very exciting, and it’s an honour to represent my Indigenous heritage in such a renowned and prestigious fashion event,” says Miss Keeler.

 “On top of modelling I am also studying a Bachelor of Nursing which is keeping me very busy, but I am looking forward to what the future holds and hope that modelling will be a part of it.”

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The Festival will run over a ten-day program, from 17 – 26 October 2014, with tickets on sale now.