Lush Liquid Lipstick: Marsala

‘Marsala’ is the 2015 Pantone colour of the year.

This beautiful rich, wine colour with a purple tinge is the perfect colour in my opinion and Lush have made it even better by creating a marsala coloured liquid lipstick.

Lush sent me this little bottle of perfection to try out, as you will see below, it has a small applicator which allows you to fill in the lips without getting it all over the place. Also even though it is called a liquid lipstick, it’s not ‘annoyingly liquidy’ (my made up words!) so it doesn’t get everywhere. The texture feels really nice on the lips and it is so easy to apply. It is amazingly moisturising and I am not one to love the feeling of lipstick on my lips but I had no problem keeping this on my lips for quite a while. I found it long lasting, I think I had it on for about 6 hours and it would have lasted even longer but I had to take it off before having a shower. It also lasted through me eating waffles which really surprised me, no re-applying necessary!

As for the actual colour I can’t tell you how much I love it and trying this liquid lipstick from Lush has inspired me to try out some other colours in this range, let me know if you have tried any other colours, I would love to hear your opinions!

 

Shop : Lush

Adelaide Fashion Festival: Behind the Seams

 This year, as apart of the Adelaide Fashion Festival, I attended an event called Behind the Seams, which saw 8 industry professionals speak about their success in the fashion industry. I was so excited to attend this event, as it is something different compared to the many fashion shows that happen during the fashion festival. Not only is this kind of event inspiring and gets me motivated about starting something on my own, but it is also an amazing networking opportunity.

The speakers included Paul Vasileff (Paolo Sebastian Couture), Melanie Flintoft (Director, Australian Fashion Labels), Kelly Noble (Glam Digital Media Services), Anna Vlach (Fashion Editor, The Advertiser), Bec Cochrane (Media Makeup), Helen Jansson (Principal Lecturer, Tafe SA), Tania Debono (The Writing and The Cakeface) and Lacy Lasenzaniro (Belissimo Hair)

They were all so lovely and generous, sharing with us some of their tips to growing a business/brand. I noticed a few trends amongst the conversation, these included committing to social media and only posting images that fit with the image you want to create, engage with your followers, talk to people at events/meetings/on a plane as you never know who you’ll be speaking with, know whats happening in the world, watch the news, read the paper, and always try and turn negatives into positives.

 The speakers were asked questions about their beginnings in the fashion industry and starting businesses. The conversation seemed to center around the importance of social media and creating contacts. It was so interesting to hear about the humble beginnings of Australian Fashion Labels, it made me realise how a small idea can turn into something huge with the addition of hard work, commitment and passion.

I won’t go into detail about what was said by each speaker as I don’t think that would really help anyone, because we don’t want to go out an do exactly what someone else has done. But rather I would like to share my thoughts about how we can be inspired and get motivated by the world around us. What gets you excited? I get excited by hearing the success of others, and that just one simple idea can turn into a successful business, hence why I was so excited to attend this event. I also get excited by visually appealing things because they give me inspiration and surrounding myself with these things makes me want to create something….it’s interesting how different things inspire different people. Try and surround yourself with things that inspire you because if they are always around you’re bound to get motivated. I find scrolling down my instagram feed to be very inspiring as again, these are photos being taken by ‘normal’ people in their ‘normal’ environment, yet they look really cool. One of my guilty pleasures, but also another inspiring activity I like to do is watch reality tv shows, such as The Real Housewives, Keeping up with the Kardashians and Made in Chelsea. I don’t watch these shows only because of the drama but also because the women in these shows are usually successful entrepreneurs, who for the most part present themselves well, and work hard to create a successful brand. Yes they have the advantage of being on TV, but they still have to commit to creating an image for themselves, which is ultimately their business and source of income.

I hope my thoughts have gotten you thinking about getting inspired and motivated. Let me know what inspires you in your life??

Maree Stoubos: Girl About Town PR

maree

What made you decide that public relations (PR) was what you wanted to do as a career? 

I graduated from Uni SA with a degree in marketing, and as I was looking at employment opportunities in the communications field I was encouraged to undertake work experience and internships first. I wanted to stand out from the rest of the graduates so I thought, why not go to New York and do an internship there! I was lucky enough to know someone who knew someone who secured an interview for me with a high end fashion label – Brian Reyes – in the PR, sales and marketing department, and I was lucky enough to land the job. After spending three months in New York during New York Fashion Week doing the internship, I learnt the key principals of fashion PR, sales and marketing, and it was then that I knew I was destined for a career in PR.

Who or what is your biggest inspiration?

Career wise, I look up to people like Kelly Cutrone and Roxy Jacenko – both of whom went out on their own and started their own PR agencies. They are now known for being the most successful women in PR in America and Australia, and represent a number of amazing clients. They are the go to women for PR.

What has been the biggest opportunity that has come your way because of your work?

The fact that I get to work with a range of different clients from different industries allows me to develop my networks, skills, contacts, relationships and experience. I have been able to travel interstate as well as internationally because of the clients I represent and this has opened a number of doors for me. But the biggest opportunity is that after five years of working successfully in PR in Adelaide, I was able to go out on my own and launch Girl About Town.

Where do you (want to) see your career in 5 years?

I would love to see Girl About Town being the go to lifestyle PR Agency in Adelaide.

Sarah-Jane Hook: The life of a Marketing Manager

What is your role?

I am the Marketing Manager for The Myer Centre AdelaideI provide an integrated and strategic approach to the Myer Centre’s marketing to drive customer traffic and sales for the retailers within the shopping centre.  This includes being responsible for all customer facing communication channels in the local market and rolling out targeted promotions to drive sales for key categories. Eg, fashion.

What would your average working day look like?

7am, alarm goes off, hit snooze. Sometime between 7am – 8.30am work out what to wear with the added challenge these days of a) styling a fashionable outfit and b) what will work cycling to work without requiring a drastic wardrobe change. 8.30am cycle to work and park bicycle in the Myer Centre’s Pedal, Prep and Go storage room. 9am, coffee time! I always start my day with a quality coffee.  9.30am, attend to emails, review overnight communications on the centre’s social channels and review the day’s schedule.10am management team meeting communicating workflow of other departments amongst team heads. 10.30am on site meeting with event suppliers – stylist, audio visual technician and equipment hire specialist to discuss logistical requirements for upcoming fashion parade.  12pm work in progress meeting with Visual Merchandiser/Social Media coordinator, going over strategy for digital content creation and briefing in centre presentation projects. 1pm (if schedule permits) head to the gym for a quick lunchtime workout. 2pm conference call with creative agencies (media buyer, advertising agency, PR agency) directing a briefing on upcoming targeted promotions. 2.30pm following up on conference call with submission of briefing documents with action deadlines and budget allocations. 3pm catch up on emails and reading of industry trends / case studies / news. 3.30pm analyse results from previous targeted promotion / last month / last period and prepare post campaign debrief reports and presentations. 5pm prepare briefing memo and distribute to centre retailers on an upcoming promotional opportunity relevant to their business.  6pm head off to the Nike Run Club before cycling home or cycle home and head to a Bikram Yoga class to switch off and sweat out the day. Once home find something to eat. 10pm check activity on the centre’s social channels before catching up on reading and heading to bed.

How did you get to your position of being a Marketing Manager?

I started my career working in real estate in a marketing support function. I realized it was the marketing aspect of the industry that really interested me and began to research how to progress with a career in Marketing. I completed a Bachelor of Management (Marketing) while working part time in the real estate industry continuously.  This was invaluable as by the time I graduated from my degree I had six years marketing experience behind me.  I then moved on to a marketing assistant role on a large residential land release.  An opportunity came up with a maternity leave contract as Marketing Manager at Harbour Town (a brand direct outlet shopping centre) and this was my stepping stone into the retail / shopping centre industry. I have since honed my experiences within the industry with marketing roles for Westfield and now in my current role as Marketing Manager for the Myer Centre Adelaide.

Have you always wanted to work in the Marketing area?

Yes, consumer behaviour theories fascinate me as well as blending a love of visual communication and creativity with numbers and statistics.  Marketing is a social science.

What do you love about your role? 

I love that no two days are the same.  The marketing of a physical location which is a busy, public place results in working amongst a dynamic environment with many, many stakeholders.

In your current role, what has been your biggest achievement?

 I’m pleased to have rolled out a rebranding project and multiple launch projects with the centre as well as receiving industry recognition awards for several tactical promotions.

Over your career, what has been your ‘love this’ moment? 

 I love that a career in retail marketing enables you to work in a sphere with very talented and creative people.  The styling advice and exposure to a myriad of fashion can be a girl’s dream!

Any advice for anyone aspiring to work in the Marketing / Fashion industry?

Never lose sight of return on investment and always focus on surprising and delighting the customer.