Celebrating Girl About Town’s New Look

I recently attend a stylish soirée to celebrate Girl About Town PR’s new look, and it made me think….

What did it make me think about you ask? Well, it made me think about changes that we go through in life, new beginnings and how we deal with these. For a lot of us change is something we just don’t embrace, when we transition from different stages in life we tend to focus on what we are loosing rather than possible gains. So what if, instead of focusing on the not so great aspects of change, why not look at the part that might actually be for the better. I know it sounds a little cliché, but seriously why not just think about it, or even go one step further and write a list, list the gains and list the ‘not so gains’….this just may give you a reminder that it’s not all bad!

Now, back to the event, so Girl About Town (GAT) are definitely embracing change and looking at it in such a way that is showing us that everything in life goes through changes, whether we are talking about trends, businesses, people, families etc, we all go through different stages and different changes, how you work with it, and how you let it effect you is what matters, so lets all take a leaf out of the GAT book and celebrate it!

Here are some photos from their beautiful celebration held at the Mini Car Showroom

(Photo credit: Teo Magazine)

 (Godi La Vita)

Q&A with Rebecca Minervini: Of Dreamers and Dancers

 In celebration of the launch of new jewellery brand ‘Of Dreamers and Dancers’, I did a Q&A with designer,  Rebecca Minervini, touching on all things work, life and chasing dreams….

“Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you.” 
Rebecca Minervini
 

What made you decide to start your own business?

I have a background in graphic design, particularly branding. Whilst I love graphic design, to have my own brand and something I would have creative control over was an ultimate dream. It wasn’t a case of waking up one day and thinking, I’m going to build a brand. Whilst I actively had to pursue getting my designs created and sculpting the business, what it took to get to this point developed quite organically, tapping into my passions and design experience.

Who and what inspires you and your business and do you have a mentor?

I am inspired by strong women who have accomplished big dreams but still stay grounded. Samantha Wills and Lisa Messenger are two women I look up to who definitely fit this mould. I relate to their passion and creativity for what they do and their constant development of their businesses.

My business is a lifestyle brand and it’s message is inspired by the brand name. From the challenges I have been through, to turn my dreams into reality, I very much want to instill in my customer to be a dreamer and dancer too. Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you. What started as a whimsical name very quickly became the core of the brand’s identity.

My designs themselves are inspired by an affection for love, life and travel…the pieces are very much for the wanderlust spirited and will connect to a customer who shares these same ideals. She is the modern bohemian and the pieces I design for her reflect her wild hearted nature while also taking into account that she lives in a modern world and so the designs can be easily incorporated into her everyday style.

From a business perspective my mentor is 100% my Dad. He helped me to realise my dream could become a reality if I was prepared to work hard for it. He has been in business himself for over 30 years so teaches me everything I know from a business sense. I don’t have a mentor for the design aspect of the business. This is very much driven by me, my design experience and creativity. I live and breathe creativity! I like to push myself and I am always learning. Working out how to translate my graphic design expertise into jewellery manufacturing was definitely a huge learning curve but I enjoy it and it’s great to continually grow creatively.

 

How do you balance running you’re own business with everyday life?

It’s hard to switch off that’s for sure but I think because I love what I do so much it doesn’t seem like I need to find a balance. If I have to work after hours, I will. I do what it takes. Of course, I take time out for family and to have a social life, that’s important too, but living a dream is definitely not a 9-5 job and that’s just something you have to accept.

 

Where do you hope to see yourself and your business in 5 years?

Well it’s early days for me. I would love at this stage to just be able to do a second collection but I do have big dreams. In 5 years time I would like to have established myself as a known and respected luxury costume jewellery brand in Australia. I would love be a go-to brand with an established loyal customer base and be recognised for unique quality pieces that are affordable. I would also like to grow internationally and potentially branch out into other lifestyle areas. I may need a little more time for that but you never know! I love the idea of collaborative projects to branch into new areas too so I‘d like to explore this avenue more also.

 

What are your top tips for staying motivated?

The number one tip I can give for staying motivated is to be passionate about what you do. With passion nothing will be a chore and it will definitely keep you going even when times are tough. Beyond passion and on a more daily basis, I really love reading quotes to kick start my attitude if I am ever questioning  what I am doing or are finding it hard to find the get up and go, we all have our moments! I mainly find these quotes on Instagram (I love Instagram!) and I always post one every Monday to set a positive tone for the week. Reading biographies about entrepreneurs and the magazine the Renegade Collective really motivates me too. Finally, making sure you do have some occasional time for yourself does help in keeping you happy and motivated too, everyone needs moments to zone out every now and then.

 

Of Dreamers and Dancers

Frozen Beer Launch

So it’s been a little while now since Frozen Beer launched in Adelaide, but this launch is definitely one people will remember for a long time to come!

“Imagine to have your favorite beer served consistently cold in this hot summer with a delicious, silky and smooth beer head produced under -15°C that can be as thick or as small as your heart desires. Get ready to say goodbye to warm beer forever!
While traditional beer enthusiasts may find the concept of frozen beer challenging, they should dare themselves to try it! The integrity of the beer is not lost and is the same as if it were cold, just refreshingly frozen and without the annoying bubbles! Better yet, frozen beer stays cold for at least 30 minutes which means you can really enjoy having ‘a cold one’ on a hot summers day.”

I am not a alcohol enthusiast at all, but all you beer lovers out there have to try frozen beer! Just the experience of feeling the textures in your mouth is worth it. Aside from the actual beer, just take a look at the machine below, each machine is beautifully adorned with pop-art, for all you art enthusiasts, you will love these machines, I did!

So where can you get Frozen Beer, well at the moment it is available at The Loft wine and oyster bar (an amazing local Adelaide bar) and across summer, Frozen Beer will be available at more locations.

After the launch I got to ride home in style, in a beautiful chauffeured car, thanks to Uber Adelaide.

Uber have kindly offered my readers a promo code ‘GRACIOUS’ valued at $40 that new users can use on their first UBER ride in Adelaide. It’s active now and valid until 28 Feb, 2015.

The process is simple:
1. Download the UBER app on an iPhone, Android or Windows device, and create an account.
2. Enter the promo code ‘GRACIOUS’ when prompted.
3. Check the ETA, ‘REQUEST’ when you need a car, and enjoy the ride!
 
Enjoy Frozen Beer and Uber