Q&A with Rebecca Minervini: Of Dreamers and Dancers

 In celebration of the launch of new jewellery brand ‘Of Dreamers and Dancers’, I did a Q&A with designer,  Rebecca Minervini, touching on all things work, life and chasing dreams….

“Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you.” 
Rebecca Minervini
 

What made you decide to start your own business?

I have a background in graphic design, particularly branding. Whilst I love graphic design, to have my own brand and something I would have creative control over was an ultimate dream. It wasn’t a case of waking up one day and thinking, I’m going to build a brand. Whilst I actively had to pursue getting my designs created and sculpting the business, what it took to get to this point developed quite organically, tapping into my passions and design experience.

Who and what inspires you and your business and do you have a mentor?

I am inspired by strong women who have accomplished big dreams but still stay grounded. Samantha Wills and Lisa Messenger are two women I look up to who definitely fit this mould. I relate to their passion and creativity for what they do and their constant development of their businesses.

My business is a lifestyle brand and it’s message is inspired by the brand name. From the challenges I have been through, to turn my dreams into reality, I very much want to instill in my customer to be a dreamer and dancer too. Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you. What started as a whimsical name very quickly became the core of the brand’s identity.

My designs themselves are inspired by an affection for love, life and travel…the pieces are very much for the wanderlust spirited and will connect to a customer who shares these same ideals. She is the modern bohemian and the pieces I design for her reflect her wild hearted nature while also taking into account that she lives in a modern world and so the designs can be easily incorporated into her everyday style.

From a business perspective my mentor is 100% my Dad. He helped me to realise my dream could become a reality if I was prepared to work hard for it. He has been in business himself for over 30 years so teaches me everything I know from a business sense. I don’t have a mentor for the design aspect of the business. This is very much driven by me, my design experience and creativity. I live and breathe creativity! I like to push myself and I am always learning. Working out how to translate my graphic design expertise into jewellery manufacturing was definitely a huge learning curve but I enjoy it and it’s great to continually grow creatively.

 

How do you balance running you’re own business with everyday life?

It’s hard to switch off that’s for sure but I think because I love what I do so much it doesn’t seem like I need to find a balance. If I have to work after hours, I will. I do what it takes. Of course, I take time out for family and to have a social life, that’s important too, but living a dream is definitely not a 9-5 job and that’s just something you have to accept.

 

Where do you hope to see yourself and your business in 5 years?

Well it’s early days for me. I would love at this stage to just be able to do a second collection but I do have big dreams. In 5 years time I would like to have established myself as a known and respected luxury costume jewellery brand in Australia. I would love be a go-to brand with an established loyal customer base and be recognised for unique quality pieces that are affordable. I would also like to grow internationally and potentially branch out into other lifestyle areas. I may need a little more time for that but you never know! I love the idea of collaborative projects to branch into new areas too so I‘d like to explore this avenue more also.

 

What are your top tips for staying motivated?

The number one tip I can give for staying motivated is to be passionate about what you do. With passion nothing will be a chore and it will definitely keep you going even when times are tough. Beyond passion and on a more daily basis, I really love reading quotes to kick start my attitude if I am ever questioning  what I am doing or are finding it hard to find the get up and go, we all have our moments! I mainly find these quotes on Instagram (I love Instagram!) and I always post one every Monday to set a positive tone for the week. Reading biographies about entrepreneurs and the magazine the Renegade Collective really motivates me too. Finally, making sure you do have some occasional time for yourself does help in keeping you happy and motivated too, everyone needs moments to zone out every now and then.

 

Of Dreamers and Dancers

Solid Gold Diamonds Official Opening

Solid Gold Diamonds have opened their first Adelaide store, and they celebrated the opening with a glamorous gathering in store, located within Adelaide Central Plaza.

Actress, Samara Weaving was here in Adelaide especially for the official opening party and helped the owners cut the ribbon and welcome guests inside. It is their second store in Australia, the other being in Perth, so they went all out to make Adelaide feel special. It was a beautiful event, from fresh flowers everywhere, models holding giant balloons, and the beautiful Samara Weaving dripping in diamonds. I attended the event along with my sister (seen below), we had a lovely evening trying on diamonds that we dream of owning one day (really, I will work hard enough to buy them one day!).

You’ll see below a photo of my hand adorned with a few diamond rings, all together they are worth $115,000….if only I could get myself a money tree! But if you’re actually in need of some jewelry or you’re dropping hints to a special someone, then you must check out Solid Gold Diamonds, their range is spectacular. I tried on a ring, which had a solitaire diamond, tiny diamonds on the band, and small heart shaped pink diamonds on the sides, it was amazing, and will definitely be a favourite choice for those looking to propose!

Solid Gold Diamonds