Q&A with Rebecca Minervini: Of Dreamers and Dancers

 In celebration of the launch of new jewellery brand ‘Of Dreamers and Dancers’, I did a Q&A with designer,  Rebecca Minervini, touching on all things work, life and chasing dreams….

“Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you.” 
Rebecca Minervini
 

What made you decide to start your own business?

I have a background in graphic design, particularly branding. Whilst I love graphic design, to have my own brand and something I would have creative control over was an ultimate dream. It wasn’t a case of waking up one day and thinking, I’m going to build a brand. Whilst I actively had to pursue getting my designs created and sculpting the business, what it took to get to this point developed quite organically, tapping into my passions and design experience.

Who and what inspires you and your business and do you have a mentor?

I am inspired by strong women who have accomplished big dreams but still stay grounded. Samantha Wills and Lisa Messenger are two women I look up to who definitely fit this mould. I relate to their passion and creativity for what they do and their constant development of their businesses.

My business is a lifestyle brand and it’s message is inspired by the brand name. From the challenges I have been through, to turn my dreams into reality, I very much want to instill in my customer to be a dreamer and dancer too. Dream and take chances, dance through life enthusiastically because, as I found out, you never know where seizing opportunities and thinking outside the box can take you. What started as a whimsical name very quickly became the core of the brand’s identity.

My designs themselves are inspired by an affection for love, life and travel…the pieces are very much for the wanderlust spirited and will connect to a customer who shares these same ideals. She is the modern bohemian and the pieces I design for her reflect her wild hearted nature while also taking into account that she lives in a modern world and so the designs can be easily incorporated into her everyday style.

From a business perspective my mentor is 100% my Dad. He helped me to realise my dream could become a reality if I was prepared to work hard for it. He has been in business himself for over 30 years so teaches me everything I know from a business sense. I don’t have a mentor for the design aspect of the business. This is very much driven by me, my design experience and creativity. I live and breathe creativity! I like to push myself and I am always learning. Working out how to translate my graphic design expertise into jewellery manufacturing was definitely a huge learning curve but I enjoy it and it’s great to continually grow creatively.

 

How do you balance running you’re own business with everyday life?

It’s hard to switch off that’s for sure but I think because I love what I do so much it doesn’t seem like I need to find a balance. If I have to work after hours, I will. I do what it takes. Of course, I take time out for family and to have a social life, that’s important too, but living a dream is definitely not a 9-5 job and that’s just something you have to accept.

 

Where do you hope to see yourself and your business in 5 years?

Well it’s early days for me. I would love at this stage to just be able to do a second collection but I do have big dreams. In 5 years time I would like to have established myself as a known and respected luxury costume jewellery brand in Australia. I would love be a go-to brand with an established loyal customer base and be recognised for unique quality pieces that are affordable. I would also like to grow internationally and potentially branch out into other lifestyle areas. I may need a little more time for that but you never know! I love the idea of collaborative projects to branch into new areas too so I‘d like to explore this avenue more also.

 

What are your top tips for staying motivated?

The number one tip I can give for staying motivated is to be passionate about what you do. With passion nothing will be a chore and it will definitely keep you going even when times are tough. Beyond passion and on a more daily basis, I really love reading quotes to kick start my attitude if I am ever questioning  what I am doing or are finding it hard to find the get up and go, we all have our moments! I mainly find these quotes on Instagram (I love Instagram!) and I always post one every Monday to set a positive tone for the week. Reading biographies about entrepreneurs and the magazine the Renegade Collective really motivates me too. Finally, making sure you do have some occasional time for yourself does help in keeping you happy and motivated too, everyone needs moments to zone out every now and then.

 

Of Dreamers and Dancers

Fashion Icons

You may remember an earlier post, where I was excited to announce that the Art Gallery of South Australia would be playing host to Fashion Icons, an exhibition featuring over 90 couture pieces by the biggest designers in the world. Fashion Icons is exclusive to Adelaide, and features pieces from the collection of The Musee Des Arts Decoratifs in Paris.

On the 24th of October, the day before the exhibition opened, I was invited to attend the media preview, where I was able to see the exhibition. It was so amazing to see each piece in person. The fashion showcased ranges from the 17th century to today, and some of these pieces were specially designed for celebrities. We are so lucky to have this exhibition right here in Adelaide. Pamela Golbin, Chief Curator of Fashion Icons (seen below) welcomed us into the exhibition, sharing her knowledge and insight with us, she was so excited to open the exhibition here in Adelaide.

Below are a few photos I took while walking through the exhibition. This is truly heaven for fashion, design and art lovers. The craftsmanship that has gone into each one of these pieces is like no other, and when seeing them as apart of this exhbition, the added videos screening on the walls, and the way in which they have been presented create a story of the years behind these pieces.

 The Art Gallery is the place to be right now, with so many events going on as apart of Fashion Icons, including designer talks, fashion movies, and workshops. Check out the event program, and buy an exhibition ticket (they are extremely reasonable!), as it will give you entry into most events.

Fashion Icons – http://fashionicons.com.au/

Teo Magazine Launch

 I attended the launch of Australia’s newest online magazine; TEO

TEO Magazine was founded by my friend Susannah (seen below). She started with a dream of starting her own magazine, and that is exactly what she has done. It is amazing how much she has accomplished and she is truly an inspiration for all young creatives….

The fashionable launch party was held at Rocket Rooftop bar, it was an amazing event and the place was packed with Adelaide’s fashion elite

The evening also featured a cool runway show, which gave us all a taste of the kinds of designs we will be seeing in TEO

 To top of the night, guests were treated to fairy floss, cupcakes and photobooth fun!

Me and my fellow blogger friends enjoying the photobooth

 At the end of the evening guests were treated to a unique little gift box which was so sweet!

It was such an amazing evening overall…..TEO is a definite must read!

For more on TEO Magazine, check out: https://www.facebook.com/teomagazine

Fashion Icons at The Art Gallery of South Australia

The Art Gallery of South Australia will be hosting an exhibition this summer called; Fashion Icons. This exhibition will be showcasing 100 haute couture masterpieces, by designers such as Balenciga, Chanel and Yves Saint Laurent. These pieces will be coming to Adelaide from the collection of the Musée des Arts Décorratifs, all the way from Paris. 

Fashion Icons is a celebreation of fashion over the past 60 years and we will be able to view (in person) pieces made solely for the catwalk and pieces made to order by celebrities. Mannequins will be specially made to fit each masterpiece!

This exhibition has only been shown in Paris, and now will be coming to Adelaide (it will be the only state in Australia to host this exhibition!). Fashion Icons will be at the Art Gallery of South Australia from the 25th of October 2014 till the 15th of February 2015. Tickets go on sale from the 1st of September.

 

For more info check out http://www.fashionicons.com.au/