Lalitha Epaarachchi ~ Health & Fitness Coach and Youtuber
1. Tell us about yourself and your Business?
I’m a father, Health and Fitness Youtuber (Alpha lee fitness) & Online coach ( weight loss, Muscle building and health & fitness lifestyle coaching)
Over the last 3 years I’ve built the largest online health and fitness community in Sri Lanka with 26,000 followers on instagram @lalitha_epaarachchi and 62,000 subscribers on Youtube, my Youtube channel alone has had over 3 million views in just over an year. I’m proud to say that I have successfully hoisted myself to the top of the space with zero paper qualifications.
The way my business works:
What I found out through the initial stages of my work was that there were plenty of influencers who are willing to share their lifestyle, expose their bodies, promote products without considering its impact and provide subjective information convincingly enough to make a sale or push a brand. This is a very lucrative method to earn on the short term but on the long term, in a space where you are dealing with people’s health and fitness it’s a naive, shortsighted method.
Based on this understanding, over time, I fine tuned my approach to:
Delivering accurate information that has scientific evidence. I do this both in Sinhalese (youtube) and english (instagram)
Promote a balanced lifestyle which the majority in Sri lankan’s can afford, emulate, still be healthy and fit and importantly keep building on.
Work long term with brands. This is mainly because I noticed that most influencers worked with brands for a few weeks and moved onto another brand. Brand hoping is lucrative but damages your credibility as a product influencer which means in the longterm brands will not be paying you as much due to a lack of conversions. Engagement is meaningless without conversions – Your audience to Their customers. The 2 best examples from my brand portfolio are zimantra leisure center battaramulla and protein.lk. Both have become top brands in their space.
Build my own paid service (online coaching). This is a service where I build training & nutrition plans for my clients. This was important because I wanted to make sure that brands could not pressure me into promoting anything I don’t like or agree with. If my income is covered through my own sweat equity, I would not have any reason whatsoever to con my audience by promoting products that i don’t believe in.
Why did you decide to start your own business and What keeps you motivated.
I started making content on youtube and facebook while I was working as a software engineer. 3 weeks after I had my son I was very unfairly treated by my employer at that time. In brief, my employer accused me of not working well enough. That experience made me understand that as long as I work for someone else I will never truly be happy or appreciated regardless of how well I worked for them.
I’m not a believer in motivation. If you need to be motivated to follow your passion i don’t think it is your passion to begin with.
As a Sri Lankan influencer, how would you like to influence other Sri Lankan’s, as well as all others around the world?
I can’t fix the world with the work I’m doing but I firmly believe that I can change the health and fitness space for the better. With my work and approach to my work I hope I can influence more people to bring our space back out from vanity & drugs. In other words, I want to show people you can be honest, ordinary, average looking, earn and live a happy, peaceful life.