What made you decide that public relations (PR) was what you wanted to do as a career?
I graduated from Uni SA with a degree in marketing, and as I was looking at employment opportunities in the communications field I was encouraged to undertake work experience and internships first. I wanted to stand out from the rest of the graduates so I thought, why not go to New York and do an internship there! I was lucky enough to know someone who knew someone who secured an interview for me with a high end fashion label – Brian Reyes – in the PR, sales and marketing department, and I was lucky enough to land the job. After spending three months in New York during New York Fashion Week doing the internship, I learnt the key principals of fashion PR, sales and marketing, and it was then that I knew I was destined for a career in PR.
Who or what is your biggest inspiration?
Career wise, I look up to people like Kelly Cutrone and Roxy Jacenko – both of whom went out on their own and started their own PR agencies. They are now known for being the most successful women in PR in America and Australia, and represent a number of amazing clients. They are the go to women for PR.
What has been the biggest opportunity that has come your way because of your work?
The fact that I get to work with a range of different clients from different industries allows me to develop my networks, skills, contacts, relationships and experience. I have been able to travel interstate as well as internationally because of the clients I represent and this has opened a number of doors for me. But the biggest opportunity is that after five years of working successfully in PR in Adelaide, I was able to go out on my own and launch Girl About Town.
Where do you (want to) see your career in 5 years?
I would love to see Girl About Town being the go to lifestyle PR Agency in Adelaide.